What the heck does F.LUX mean?




[fee-aht-looks | Fe-ät-lukks]

"Let there be light, and there was light."

Once upon a time, in a world desperately in need of a little brightness, F.LUX was born in 2015. Starting as a spark of an idea, it evolved into a blog, and eventually, a inclusive movement.


Our dream? To empower YOU, babe, and let your fabulous light shine!

We're all about empowering women at every stage of life through our timeless designs.

At F.LUX, we're dedicated to creating a work culture where sustainability, fair trade, and respect are the stars of the show. We put people first, ensuring a brighter future for our planet and generations to come.

We're a movement - a F.LUX of abundance, ideas, and a relentless drive to thrive every single day!

Our founder, Bruna, is a passionate Brazilian who ventured Down Under and had an epiphany. Upon seeing Australia's fast fashion and overflowing landfills, she grew increasingly conscious of various aspects of sustainability, examining her consumption habits and immersing herself in the world of eco-friendly practices.

Then, the pandemic hit. Like majority, Bruna used her time in isolation to exercise, learn meal prep, and, most importantly, designing activewear that was both sustainable and fabulous. And so, F.LUX activewear was born.

Our designs, created in the beautiful Byron Bay, are here to bring light and empowerment to your life.


Our Mission

● Empowerment - We're all about empowerment, babe! We want you to shine your light at your own pace. Don't worry if you're not a "sporty type" – just strut your stuff in our activewear and join the movement.

● Inclusiveness - We cater to all you gorgeous gals, not just the fit and fabulous. Our designs embrace women at every stage of their exercise journey, so everyone can look and feel amazing.

● Sustainability - Rock our clothes with pride, knowing you're helping the environment, supporting fair trade, and looking absolutely fabulous.

Our Products Embrace. Empower. Celebrate. Be your own Light. F.LUX.

Welcome to the story of how we brought our activewear collection to life, transforming a concept into a sustainable, stylish reality.

We wanted to create activewear that screams independence, personality, soul, and light. So we designed an inclusive range of sizes from XS to 3XL, flawless for every beautiful body.

Our mission is to empower and uplift, so we obsessed over every detail to get it just right. Plus, we're working on expanding our size range even more!

Now let's talk about manufacturing and getting these fabulous pieces to you. Our activewear is made in Brazil with cutting-edge technology that minimizes water consumption and prevents pollution. We use eco-friendly Amni Soul Eco fabric and ship our products in plastic-free packaging.

f.lux sustainable activewear brand biodegradable fabric our people fair trade


But wait, there's more! We also care about the people behind our brand. We work closely with our factory to ensure fair trading, fair wages, and above-standard working conditions. We want to create a brighter future for everyone.

So what are you waiting for? Dive into our incredible range of swimwear and activewear, and let your light shine!

Thank you for choosing F.lux, and we look forward to helping you look and feel your best!



Bruna Rocha

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