What the heck does F.LUX mean?

Latin

[fee-aht-looks | Fe-ät-lukks]

"Let there be light, and there was light."

Once upon a time, in a world desperately in need of a little brightness, F.LUX was born in 2015. Starting as a spark of an idea, it evolved into a blog, and eventually, a inclusive movement.

Manifesto

Our dream? To empower YOU, babe, and let your fabulous light shine!

 We're all about empowering women at every stage of life through our timeless designs.

At F.LUX, we're dedicated to creating a work culture where sustainability, fair trade, and respect are the stars of the show. We put people first, ensuring a brighter future for our planet and generations to come.

We're a movement - a F.LUX of abundance, ideas, and a relentless drive to thrive every single day!

 I'm Bruna, the founder of F.LUX, and my journey began with an epiphany right here Down Under. Disturbed by the fast fashion trends and the ever-growing landfills in Australia, I became deeply conscious of sustainability. I reassessed my own habits and dived into eco-friendly practices with a fresh perspective.

As the world paused during the pandemic, I used this time to not only stay active and learn about nutrition but also to pour my heart and soul into designing activewear. My goal? To create something truly sustainable and absolutely fabulous. Thus, F.LUX came to life, embodying both ethical values and timeless design.

Crafted in the beautiful Byron Bay, our designs are here to empower and illuminate your life, bringing light and style into your everyday.

Our Mission

● Empowerment - We're all about empowerment, babe! We want you to shine your light at your own pace. Don't worry if you're not a "sporty type" – just strut your stuff in our activewear or swimwear and join the movement.

● Inclusiveness - We cater to everyone. Our designs are for all gorgeous gals, embracing diversity and every kind of beauty. Whether you're on a casual stroll, doing yoga in the park, or simply lounging at home, our clothes are crafted to make everyone look and feel amazing.

● Sustainability - Rock our clothes with pride, knowing you're helping the environment, supporting fair trade, and looking absolutely fabulous.

Our Products Embrace. Empower. Celebrate. Be your own Light. F.LUX.

             

Welcome to the story of how we brought our activewear and swimwear collection to life, transforming a concept into a sustainable, stylish reality.

We wanted to create activewear that screams independence, personality, soul, and light. So we designed an inclusive range of sizes from XS to 3XL, flawless for every beautiful body.

Our mission is to empower and uplift, so we obsessed over every detail to get it just right. Plus, we're working on expanding our size range even more!

Now let's talk about manufacturing and getting these fabulous pieces to you. Our activewear is made in Brazil with cutting-edge technology that minimizes water consumption and prevents pollution. We use eco-friendly Amni Soul Eco fabric and ship our products in plastic-free packaging.